M E _
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A Creative Suit
A Creative Suit
I am a results-driven leader dedicated to scaling agencies through strategic new business and high-value partnerships. By bridging the gap between creative innovation and technical architecture, I build digital ecosystems that do more than just look good—they drive sustainable brand growth. From award-winning campaigns to future-proof digital strategies, I specialize in transforming brand engagement into measurable business success.
Brands I've worked with:
Brands I've worked with:
Subway, Nivea, Al Hilal Bank, Sony Xperia, PUMA, Fanta, Emaar, Nespresso, Virgin Mobile, Huawei, Apple, Clear, Lipton, Red Bull, Close Up Dubai Aquarium, MAF Malls
Agencies I've worked for:
Agencies I've worked for:
Work Experience:
Work Experience:
We Are Social
Jun 2023 - Dec 2024 · 1 yr 7 mos
Dubai, United Arab Emirates
Implemented AI-driven solutions for internal teams and clients, fostering adoption and innovative applications
𝗣𝗶𝘁𝗰𝗵 𝗟𝗲𝗮𝗱, 𝗦𝗲𝗽𝗵𝗼𝗿𝗮 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁: Secured their CRM and social media business
𝗣𝗶𝘁𝗰𝗵 𝗟𝗲𝗮𝗱, 𝗚𝘂𝗹𝗳 𝗔𝗶𝗿: Won the Gulf Air 20th Anniversary Formula 1 campaign
𝗡𝗲𝘄 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱: Achieved quarterly financial targets through strategic RFP selection
Worked alongside the global growth team to achieve common goals and strengthen the agency's global presence
Metabits
Jul 2019 - May 2023 · 3 yr 11 mos
Bahrain, Qatar, Saudi Arabia
Project Lead, Ithra by Aramco: Spearheaded the integration of football, art, and technology to create the world’s first World Cup NFT collection for Ithra by Aramco (Qatar 2022) www.bit.ly/FSTS_cs
Campaign Lead, Saudi Arabia Monetary Agency: Managed the Saudi Arabia Monetary Agency’s (SAMA) national cybersecurity awareness campaign
Digital Lead, Yamanote Atelier: Directed digital strategy and brand presence for the Japanese boutique bakery across regional markets
Campaign Lead, Milano Marittima International Jazz Festival: Oversaw international marketing and promotional strategy for the festival in Italy
Campaign Lead, Future Retail Destinations Conference: Led the strategy and execution of awareness and lead-generation initiatives for the Qatar-based conference
Strategic Lead, Financial App Branding: Driven the brand creation and market positioning for a new fintech mobile application for Mother Tongue (UK/Qatar)
Campaign Lead, Qatar Live Music Series: Managed the end-to-end strategy and execution for Qatar Airways' concert series featuring Maroon 5, Katy Perry, and Cheb Khaled
Digital Strategy Lead, Napco National: Orchestrated the digital repositioning of the company in preparation for a potential IPO in Saudi Arabia
M&C Saatchi
Jan 2017 - Jun 2018 · 1 yr 6 mos
Abu Dhabi, United Arab Emirates
Team Manager: Led a multidisciplinary team of 20 professionals, overseeing resource allocation and performance development
Strategic Lead: Directed brand strategy across the agency’s entire portfolio to ensure cohesive cross-channel execution
Regional Digital Lead: Managed digital operations and strategy across both Dubai and Abu Dhabi offices
Account Retention: Played a pivotal role in successfully retaining the twofour54 account through strategic relationship management
Business Development Lead: Secured Al Widyan (Al Akaria Saudi Real Estate Company) as a new agency client
Pitch Team Member: Served as a key member of the winning pitch team for the Pizza Hut account
Key Clients: twofour54, Abu Dhabi School of Government (ADSG), Nespresso, Mashreq Bank, Al Widyan, Abu Dhabi Department of Culture & Tourism (DCT)
Ogilvy
Sep 2016 - Dec 2017 · 1 yr 3 mos
Jeddah / Riyadh, Saudi Arabia
Regional Team Manager: Led a team of 18 professionals across the Jeddah and Riyadh offices, streamlining cross-city collaboration
P&L: Held full profit and loss responsibility, ensuring operational efficiency and departmental profitability
Integration Lead: Drove strategic synergy across Ogilvy verticals to deliver integrated, multi-disciplinary solutions for clients
Account Retention: Secured the long-term retention of two marquee accounts: Huawei and Kotex
Digital Lead, National Commercial Bank (NCB): Directed digital strategy and transformation initiatives for one of the region’s largest financial institutions
Pitch Lead, Sharbatly Fruit: Orchestrated the winning strategic pitch to secure the Sharbatly Fruit account
Key Clients: Castrol, National Commercial Bank, Sharbatly Fruit, Huawei, Virgin Mobile, Kotex
FP7 McCann
Jan 2015 - Aug 2016 · 1 yr 8 mos
Jeddah, Saudi Arabia
Team Manager: Led multidisciplinary teams of up to 20 professionals, overseeing resource allocation, performance, and professional development
Digital Capability Lead: Upskilled the Jeddah team through targeted training initiatives, successfully transitioning the office culture to a digital-first strategic approach
Country Digital Lead: Managed digital strategy for Jeddah and Riyadh offices for all brand portfolios
Key Clients: Audi (Samaco), Takatuf (Oman), Kingdom Holding, Al Rajhi Bank, Petromin, Al Osra Sugar, Saqifat Al Safa, Hanco, Haramain High-Speed Railway
Momentum Worldwide
Aug 2011 - Dec 2014 · 3 yr 5 mos
Dubai, United Arab Emirates
Responsible for starting the agency from scratch and building a team of 20 professionals that would become the social/digital arm of FP7 McCann
𝗣𝗶𝘁𝗰𝗵 𝗟𝗲𝗮𝗱: 2 winning high-profile pitches - Subway Arabia regional account and Al Hilal Bank
𝗣𝗶𝘁𝗰𝗵 𝗟𝗲𝗮𝗱, PUMA: Won the PUMA / Arsenal partnership campaign pitch𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: PUMA, Ecco, Subway Arabia, Sony Mobile, Fanta, Ford, Nivea, Emirates NBD, Al Hilal Bank
𝗔𝘄𝗮𝗿𝗱𝘀: An FP7 / Momentum collaboration won a Gold Lynx in the interactive category at the Dubai Lynx Awards for Sony Mobile's “Say It Like Bond” activation https://bit.ly/Sonybond
𝗔𝘄𝗮𝗿𝗱𝘀: Momentum was awarded the Gold Effie Award for Best Use of Social Media with Subway https://bit.ly/SubwayRamadan
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